– $100,000

September 21, 2009

A previously unreported 6 figured sale has just come to light – thanks to George Kirikos.  The domain sold recently for $100,000.  It was reported in this SEC filing by Morris Publishing Group LLC:  “During the second quarter of 2007, “we acquired the domain name for the Skirt! magazines’ Web site for $0.1 million.”  A great sale for a great domain!

Rick’s Adult Domain Auction – Results, Analysis, Opportunities

April 7, 2009

There has been a lot of discussion in the domainersphere lately about Rick Latona’s Adult Domain Auction held at The Phoenix Forum.  However, I haven’t seen the results posted anywhere.  Here they are: -$1.00 – $50.00 – $75.00 – $100.00 – $4,750.00 – $350.00 – $175.00 – $150.00 Video Package 1 – $200.00 – $100.00
Offshoring Package 1 – $200.00 – $50.00 – $125.00 Video Package 2 – $2,300.00 Hosting Package 1 – $300.00
Lot of 25 Adult Domains – $200.00 – $10.00 – $20.00 Website Traffic Package 1 – $2,800.00 Video Package 1 – $300.00 Hosting Package 2 – $1,000.00 Hosting Package 3 – $1,500.00 – $101,000.00
Offshoring Package 2 – $400.00 – $30.00 – $500.00 – $80.00 – $125.00
Offshoring Package 3 – $1,100.00 Website Traffic Package 2 – $1,400.00 – $275.00 – $75.00
RibbedDildo(s).com and RibbedVibrator(s).com – $150.00
NaughtyHusband(s).com – $75.00 – $30.00

Total – $117,926.00

As you can see, except for the sale of, there were no major sales.  Interestingly enough, the non-domain items seemed to sell much better than the domains.


I’ve thought this for a long time, but now we’ve finally have proof of it – domain auctions are purely wholesale events.  If an end user gets involved, it’s fortunate, but a rare occurrence.

After practically every live auction event, the domainersphere and the forums buzz about how the auction results would have been much better if only the auction house had spent a lot of time and money marketing the domains to end users.  That has never made sense to me – the chance of an enduser wanting and a needing a particular domain at the precise moment the auction is held is very low.  Add in the unfamiliar and somewhat intimidating auction environment, and you can see why not many endusers get involved.

For this auction, Rick pulled out all the stops.  He put together a great lineup of domains with good (and often no) reserves.  The list of domains was announced well in advance, instead of the last minute announcement we normally see for live auction events.  He made sure that the domains were targeted at a particular industry, and held the auction at that industry’s main conference, when all the players were in one spot.  He heavily marketed the auction to these endusers.

In short, Rick basically did everything right (although there were some technical difficulties on the day of the auction).  Despite this, the auction results were disappointing.

On a personal note, I admire Rick for having the guts to do something different.  The most successful people are the ones who fail the most, as they are the ones who are constantly trying new things.  As well, Rick owned up to what happened instead of playing the politician.  Plus, he’s got some brand new strategies for selling to endusers based on what he’s learned from this experience – and I think these will work well.


Rick’s loss is your gain.  The names that didn’t sell, as well as a whole host of other quality names, are now available in an online extended auction.  You can see what is available here.  Highlights of the auction include:

The auction run until 2.00 p.m. Sunday EDT. Get your bids in now.

Lots of Stolen Domains

December 3, 2008

Over 1,000 high quality domains have been stolen by a thief in Iran.  He has brazenly set up a website to sell the domains –  As well, he is sending out lots of emails to domainers informing them of the domains he has available.  Here is a partial list of domains stolen:

DO NOT PURCHASE ANY OF THESE DOMAINS FROM HIM! You’ll only lose the domain afterwards.  The whois email on many of the stolen domains is  Most of the domains are at and some are at  You can learn more here about how to protect yourself from domain fraud.

Sedo / dotMobi Registry Auction Results

November 12, 2008

Today the latest Sedo / dotMobi auction finishes.  All eyes are on this auction as it is a bellweather for the state of dot mobi domains.  While the domain market as a whole has fallen during the course of the year, some say that the mobi market has had a meltdown this year.  The domains on auction are all premium domains held back by the dotMobi registry – whatever the results are with these domains will trickle down to mobi domains of all qualities.

The auction results (unofficial) are: – 44,000 – 10,099 – reserve not met – 9,500 – reserve not met – 11,500 – 9,700 – 5,099 – 4,875 – reserve not met – 9,523 – 4,800 – reserve not met – 4,800 – reserve not met – 10,099 – 4,200 – 4,000 – reserve not met – 4,600 – 3,900 – 9,901 – 2,050 – 1,723 – reserve not met – 1,650 – 1,600 – reserve not met – 2,850 – 2,650 – 1,557 – 1,502 – reserve not met – 1,500 – reserve not met – 1,550 – 1,600 – 1,549 – 2,680 – 1,300 – reserve not met – 1,300 – reserve not meti – 1,350 – 1,300 – 1,300 – reserve not met – 1,300 – reserve not met – 1,300 – reserve not met – 1,300 – reserve not met – 1,290 – reserve not met – 1,270 – reserve not met – 1,320 – 1,318 – 1,259 – reserve not met – 1,259 – reserve not met – 1,253 – 1,250 – reserve not met – 1,250 – reserve not met – 1,300 – 1,250 – reserve not met – 1,250 – reserve not met – 1,250 – 1,750 – 1,257 – 1,250 – 1,200 – reserve not met – 1,200 – reserve not met – 1,250 – 1,150 – 1,100 – reserve not met – 5,333 – 1,051 – reserve not met – 1,001 – reserve not met – 1,001 – reserve not met – 1,001 – reserve not met – 1,001 – reserve not met – 1,000 – reserve not met – 1,050 – 1,000 – reserve not met – 1,000 – reserve not met – 1,000 – reserve not met – 999 – reserve not met – 1,010 – 1,010 – 1,050 – 950 – reserve not met – 950 – reserve not met – 1,352 – 1,100 – 889 – reserve not met – 930 – 1,050 – 850 – 800 – 790 – reserve not met – 778 – 750 – reserve not met – 3,050 – 800 – 666 – 3,900 – 651 – reserve not met – 951 – 2,300 – 601 – 600 – 570 – 950 – 600 – 510 – 610 – 750 – 509 – 501 – reserve not met – 500 – reserve not met – 500 – reserve not met – 480 – 432 – reserve not met – 510 – 366 – reserve not met – 410 – 460 – 320 – 310 – 560 – 300 – reserve not met – 900 – 260 – 260 – 411 – 510 – 260 – 251 – 231 – 210 – 210 – 210 – 283 – 200 – reserve not met – 680 – 200 reserve not met – 800 – 1,060 – 560 – 260 – 421 – 230 – 755 – 260 – 750 – 211 – 800 – 180 – 420 – 260 – 1,050 – 300 – 140 – 300 – 250 – 335 – 310 – 300 – 385 – 220 – 500 – reserve not met – 211 – 270 – 100 – 121 – reserve not met – 260 – reserve not met – 80 – 420 – 120 – 100 – 160 – 260 – 370 – 236

Domainersphere War – A Possible Resolution

November 8, 2008

An ugly war has broken out in the domainersphere between Mark Fulton and Owen Frager.  Mark states that Owen’s GrandNames is a “Grand Waste“;  Owen gives a “thumbs down” to Mark’s blog and his AQDN marketplace.  I can’t begin to express how disturbed and sad I am that this war has erupted in our domainer family.  Others agree with me.

I’d really like to see this war ended rather than escalated.  Here’s what I think the parties should do:

1.  Call an immediate ceasefire.  Both Owen and Mark are probably very upset about the situation.  To resolve matters, things need to calm down a bit.  There needs to be some time and distance from the conflict so that both parties can attempt to resolve matter in an objective manner.

2.  Realize that both of them are on the same team.  Ultimately, the interests of Mark and Owen are the same.  While they have different ideas about how to go about doing things, both of them care about domainers and both of them want to help domainers sell their domains.  Both of them want to educate domainers through their blogs.

3.  Look at things from a different perspective.  After some time of quiet, there should be a dialog between Owen and Mark.  In this dialog, the emphasis should be on finding common ground.  If the approach is – “is Mark right or is Owen right” then things will never be resolved. 

As an example, both of their blog posts make clear that they are concerned about ensuring that people don’t purchase “crap” domains.  They could have a dialog about what the best ways to achieve this are. 

Ultimately, I hope that Owen and Mark can work this out.  I urge them both to take positive steps in that direction and end this very ugly war.

Protecting Your Domains – Going Offshore to Canada

November 4, 2008

In an increasingly hostile legal environment in the United States, your domains are at risk. Whether it’s the US Treasury Department blacklisting your domains because they are about Cuba or the governor of a backwards state trying to put his cronies’ competitors out of business, this legal risk is growing every day.

A lot of savvy domainers are proactively dealing with this by moving their domains offshore – to registrars located outside the United States. By using an offshore registrar, you are providing yourself with a layer of protection against these attacks on your domains.

There has been a lot of discussion in the domainersphere about what options are available, ranging from the Bahamas to Australia. However, I haven’t seen discussion about what I consider one of the best options – Canada – and its most domainer friendly registrar –

There are a lot of advantages to keeping your domains in Canada. It’s a large, wealthy, politically stable country. It’s about as close to the United States as you can get. It’s an English speaking country. There is a solid British based legal system that avoids the excesses of the American legal system, as well as a solid, constitutionally entrenched bill of rights. is a great registrar. I first started using them during the .asia landrush, and have been very happy with them. There was good support – it was prompt, responsive and friendly. Their interface is slick and intuitive, and seems to have been built with domainers in mind rather than your average domain customer. The pricing is reasonable, with prices going down the more domains you hold with them. Plus, is very domainer friendly, being involved in and supporting many of the domainer conferences, and participating in the domainer forums. They also seem to be one of the fastest growing registrars since the Kentucky court case started, so it looks like a lot of people are seeing things the same way that I do.

I asked what they do if they are served with an American court order, and they told me that they simply ignore it. They confirmed with me that they have no offices or staff in the United States.  They also stated that when they are served with a court order, they immediately notify their customer of all the issues involved, unlike a lot of the registrars in the Kentucky case.

The recent attacks on domains are just the beginning – it is going to get much worse in the years to come. There is not really an advantage to keeping your domains at a US registrar, and many risks to doing this. Moving your domains to an offshore registrar certainly isn’t going to provide you with bullet proof protection (and unfortunately, there is nothing that will). However, it is an additional step you can take to increase the security of your domains. Canada is one of the best options for that, and we have a well established, domainer friendly registrar at

It’s Time To End Pattern Domaining

October 19, 2008

There is one thing that current tough economic times for domainers has made abundantly clear – it’s time to end pattern domaining.  Although values for all domains have decreased recently, the values of pattern domains have been hit particularly hard.

What is pattern domaining?  It’s buying and selling domains simply on the basis that the domains fit a particular pattern.  The best examples are the buying and selling of “short” domains – like,, and  But pattern domaining is not just about short domains.  It also includes buying domains because they are one word domains – despite the fact that the odds of an end user every choosing to brand themselves under that word are less than the odds of being struck by lightning.  It includes buying domains with an “i” prefix simply because sold for a large sum, or buying thousands of domains prefixed with “Iam.”

Domainers are attracted to patterns the way that moths are attracted to light at night.  The lure of pattern domaining is clear – it looks like you get all the benefits of owning domains, without needing to be an expert at valuing the domains.  This expertise takes a lot of time and hard work to develop, so, unfortunately new domainers tend to be the most attracted to pattern domaining, and in the end, the ones who are hurt the worst.

Pattern domaining tends to follow…..  oh, let’s just say a pattern.  You’ll find an increasing number of forum posts that set out recent sales for domains that meet the pattern, the number of domains left of that pattern that aren’t registered, talk about increasing minimum reseller pricing, and so on.  The posts will be full of spin and hype, and made with the goal of drumming up interest in the pattern.  Sometimes even entire blogs are created to discuss a particular pattern.

Pattern domaining has a serious flaw – and that is the lack of enduser sales or traffic.  One characteristic of pattern domaining is that most sales are to other domainers rather than to end users.  Prices can’t continue to rise constantly unless endusers are buying domains.  There needs to be a significant number of enduser sales – not just the odd one that gets pumped up on the forums.  And the prices that endusers are willing to pay have to be high enough to justify the reseller prices.

This flaw is now being exposed.  The examples are numerous.  The reseller value of a low quality has fallen by about 1/3 over the last 5 months;  the reseller value of high quality has fallen by about 1/2 over the last 5 months.  The value of low quality has fallen a whopping 90% over the last 8 months.’s are trading at less than reg fee.  Sure, all domains have been struggling recently, but the decline in the value of pattern domains has been staggering.

Sustainable value does NOT come from the fact that a domain is rare.  It does NOT come from the fact that all of the available domains that fit a pattern are sold.  Sustainable value comes from the fact that there are a significant number of endusers out there willing to pay a premium for a particular domain name.  Sustainable value also comes from traffic.

Ultimately, each domain is unique and should be valued based on it own merits, rather than the fact that the domain fits a particular pattern.  If you approach buying domains this way, you’ll never get sucked in by the pattern domaining fads that regularly hit the domaining world. – $5,000 Barrier Broken

October 12, 2008

On Friday at 2.00 p.m. Eastern Time, the auction hammer dropped at Sedo on – with a closing price of $4,988

While previously sold at $5,002, a lot of people said that this was simply the fault of the time and venue.  However, for, the venue was Sedo, which most active domainers regularly follow, and the time was 2 p.m. EST, which is convenient for bidders from the West Coast to the East Coast and all of Europe. 

Also, there is a psychological factor to crossing the $5,000 barrier – at the time of the sale, a lot of people joked that they would be willing to buy any for $5,000.  I’m not sure that they would be saying this now – certainly they’re not acting on it.

I have been advising the selling of since June 7, 2008 and written several blog posts about it since then.

While there has been a decline in the value of most domains since June 7, the decine in has been particularly steep – at decline of almost 35% in just 4 months.  To put that another way, if you’d cashed out at that time, you’d have about 1 1/2 times as much money as someone who didn’t.

My recommendation remains to continue to sell your  I think that the minimum wholesale price will continue to decline in upcoming months. 

Particularly for the lower quality three letter domains, the fundamentals simply don’t justify the high prices.  For $5,000 you can pick up a decent .com domain that is much more likely to result in a profitable end user sale than three random letters like  The lower end of the market has essentially relied on domainer interest for profit, rather than end user sales.  As domainers are hit by the credit crunch and they tighten their belts, these domains are poised to fall in value much more quickly than solid generic dot coms with end user sale potential.

Weekend Fun – Domain Blog Rankings

September 14, 2008

The well known and respected SEOMoz company has come out with a new tool to measure a blog’s popularity, known as the Trifecta.  According to SEOMoz, the Trifecta tool measures metrics to estimate the relative popularity and importance of a blog.  It does this by measuring factors such as the number of incoming links a blog has, how often a blog is mentioned on the web, and how much traffic a blog receives.

I thought it would be fun to apply this tool to domaining blogs and see what the results are.  So, I went through my list of blogs in the domainersphere and looked up the Trifecta score for each of them.

I thought the results were pretty interesting.  The top blog is, without much surprise, the DNJournal Lowdown.  A strong second place contender is The Frager Factor.

Also, when you look at the top scoring blogs, there is not really any surprise about which ones are in the top group.

A lot of blogs with lower scores are new blogs, and I am sure that their scores will improve rapidly over time.  The Namebio blog had a really low score, and I think this is because Justin changed the url over the last few days.

Obviously, the Trifecta tool is far from perfect and it has its limitations.

Without further ado, here are the rankings:

40 – 49
48 DNJournal
46 The Frager Factor

30 – 39
39 DomainTools Blog
37 DotSauce
36 CircleID
36 ICANN Blog
36 Inside Domaining
34 Domain News
34 dotMobi
34 Fractional Domaining
34 Logistik Labs
31 Domain Name News
30 Dot Ca Domains

20 – 29
27 Domain Name Dispute Blog
27 DNXpert
27 Elliot’s Blog
26 Seven Mile
26 The Domains
25 Whizzbang’s Blog
24 Anti-Cybersquatting Blog
23 Dev Mobi
23 Domain Bits
23 Rick’s Blog
23 Rick Latona
21 4 Letter Noob
21 Domain Flipper
20 Domainer’s Gazette
20 Dominik Mueller

10 – 19
19 Scott Fish
19 Domain Magnate
18 Direct Navigation
18 Dot Weekly
17 Simply Geo
16 Afternic DLS Blog
16 Dave Zan
16 FKA200
16 I Squatted Your EU
16 Names at Work
16 Success Click
16 Tia Wood
16 David Carter
15 Domain Pulse
15 Domainer SEO
15 Web Publishing Blog
14 Domainer Developer
14 Domaining Tips
14 Url Academy
13 Available Domain Names
13 Domain Parking Money
13 Domainer Pro
13 Is It Me Or Is Everyone Else Stupid?
13 The Hot Iron
13 Oz Domainer
12 DNZoom
12 DomainJunkies
12 Get Domains
12 Ms Domainer
12 Supernatural Agency
12 Good Url Bad Url
11 Domainer Income
11 DotMobiz
11 Green Taxi
11 Quad Letter Domains
10 Clicks and Bits
10 Come Domain
10 DN Cartoons
10 Jothan Frakes’ Weblog

1 – 9
9 Acro
9 Trend Domaining
8 DN Kitchen
8 Domain News 360
8 Domain Week
8 Predictive Domaining
8 Domaining
7 Domain Blog
7 Domain SEM
7 E3 Auction
7 Domaining UK
7 Electron
7 NNNNN Domains
6 Name Blog
6 The Critical Post
6 Unplain
5 NameBait
2 Invest In Domains
2 Newfound Names
2 NameBio

Rick Schwartz Cashing Out?

September 7, 2008

I noticed this vignette on the TRAFFIC website:

7:30PM Come and buy as many as 50 Original Rick Schwartz vintage domains as Moniker hosts this special auction. Domains like,,,, and many more. Many with type in traffic and reserves set so low that we are guaranteed to have some very exciting and lively bidding.

It looks to me like Rich Schwartz is selling a big chunk of his most premium domain names – at domainer prices to domainers, rather than to end users.  To me, that is a shock as he has recently said that domains are “appreciating too fast too [sic] measure.”  I’m not entirely sure why a person would sell assets that are appreciating so quickly.

However, as Rick has said many times:

I FOLLOWED THE MONEY!! I do that all the time. In anything. ALWAYS….follow the money.

Actions speak louder than words.  Maybe it’s time to do as Rick does, and follow the money – which seems to be selling a big chunk of their portfolios.

3 Letter Dot Com’s Continue Their Downward Spiral

August 28, 2008

As far back as June 7, I warned that domains were going to fall and that it would be wise to sell them.  People laughed.  At that time, the cheapest three letter dot com domains were going for $7,600.  On June 26, domains started falling, with several sales in the $7,100 region.  On July 2, crashed below the psychological $7K barrier, with selling $6,730 – and I continued to encourage people to sell.

Now the floor has finally fallen out.  On Wednesday, DNJournal reported that sold for only $5,002.  That was shocking – and many people stated it was simply the venue at which the domain was sold.  But today the evidence came in with overwhelming strength at the GreatDomains auction – sold for $5,211, sold for $5,100, sold for $6,350, sold for $5,200, sold for 3,933 EUR ($5,778), and sold for $6,700.

I’m sure there will be the usual round of excuse making for these results.  But the fact is, in June if you offered anyone $5K for even the crappiest, it would have been considered a lowball offer and laughed at.  Now, these domains are routinely selling for this amount in highly publicized auction events.

As for the future, I do not think that the bottom has been hit yet.  My recommendation is the same as it has been over the last three months:  sell any three letter dot com domains that you own, sooner rather than later. Prices Continue to Fall

July 2, 2008

Previously, on June 7, I warned that prices were about to fall. On June 26, I showed that prices had already began to fall. I hate to sound like a broken record, but today, evidence comes in that prices continue to fall further.

Today on Bido, the domain closed at $6,730. A week ago, people were scoffing at the mention that a three letter dot com could sell below $7,000 – today one did.

[Read more]

Bido Reviewed

June 30, 2008

I recently wrote a review of all the domain auctions. Since that review, there have been two new players who entered this lucrative market. The first is MyID, which is now running a series of Canadian domain auctions. I’ve discussed their auctions many times on my blog already. The second is Bido, run by a number of prominent domainers, such as Sahar, which had been announced at the time of my review, but has just gone live less than two weeks ago.

[Read more] Prices Falling

June 26, 2008

On June 7, 2008, I blogged that I thought prices were about to fall. It has indeed started to happen. It looks to me like prices have fallen about 10% since that post.

According to the June 1, 2008 Price Guide, the minimum wholesale price (regardless of letter combo) of three letter dot com domains is $7,600. However, in the last week, there have been a number of sales at or below this amount.

[Read more]

4200’s For Sale!

June 11, 2008

Like the title says, someone has apparently put up 4,200 domains for sale on Ebay. You can see the auction here.

4200 is close to 1% of the entire market – so it’s a pretty amazing event. It will be interesting to see how this sale goes. Closing Soon

June 9, 2008

My domain is on auction at Sedo and the auction will be closing in about 10 hours. Right now the price is only $1,050, which is a steal. You can read more about this domain here. Or, you can just head on over and bid here.

2 Character Dot Org Sale

June 5, 2008

I’m offering up for auction the domain – a premium It’s a very rare domain – there are only 260 in existence.

This domain consists of a premium letter and a premium number – which makes it even rarer still and more valuable.

It’s a really old domain, registered in 2000.

I’m told that eight is considered a lucky number in Asian culture because it sounds like the word “prosper” or “wealth” (?; Pinyin: f?). Additionally, it is considered lucky in Japan because the Chinese numeral character resembles a mountain, specifically Fujisan.

There are over 10 Million results in Google for the term “8O”.

See 😯 in the urban dictionary.

There is a no reserve auction.

You can place your bid on Sedo here.

The auction closes June 10, 2008.

What’s A Dot Asia Domain Worth?

May 25, 2008

The sunrise dot asia domains are finished and so are some of the initial landrush auctions. This gives us some idea what domainers are valuing dot asia domains at – and perhaps what you should bid if you’re involved in an upcoming .asia auction. From the Pool DotAsia website, there is a ticker tape listing all the completed auctions. The results are as follows:

[Read more]

Weekly Roundup

May 25, 2008

I’m going to introduce a weekly feature on my blog – every Sunday, I’ll select 10 of the best blog posts from the domainersphere and discuss them in more detail. Like my blog, rather than concentrating on news stories, I’m going to select blog posts that have good practical value and will help you succeed as a domainer.

In no particular order, here are the posts I found most informative this week:

[Read more]

Mobi Market Meltdown

May 24, 2008

Yesterday’s Traffic Auction showed that what I had predicted has come true: the dot mobi market has melted down.

Here are the .mobi auction results: – $18K – $17.5K – $10.5K – $10K – $10K – $10K – $9.5K – $9.5K – $8.5K – $6K – $5K – $5K – $3K

[Read more]

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