3 Letter Dot Com’s Continue Their Downward Spiral

August 28, 2008 · Print This Article

As far back as June 7, I warned that LLL.com domains were going to fall and that it would be wise to sell them.  People laughed.  At that time, the cheapest three letter dot com domains were going for $7,600.  On June 26, LLL.com domains started falling, with several sales in the $7,100 region.  On July 2, LLL.com crashed below the psychological $7K barrier, with QVK.com selling $6,730 – and I continued to encourage people to sell.

Now the floor has finally fallen out.  On Wednesday, DNJournal reported that OLU.com sold for only $5,002.  That was shocking – and many people stated it was simply the venue at which the domain was sold.  But today the evidence came in with overwhelming strength at the GreatDomains auction – eqw.com sold for $5,211, fvz.com sold for $5,100, ouj.com sold for $6,350, wzu.com sold for $5,200, xag.com sold for 3,933 EUR ($5,778), and yxl.com sold for $6,700.

I’m sure there will be the usual round of excuse making for these results.  But the fact is, in June if you offered anyone $5K for even the crappiest LLL.com, it would have been considered a lowball offer and laughed at.  Now, these domains are routinely selling for this amount in highly publicized auction events.

As for the future, I do not think that the bottom has been hit yet.  My recommendation is the same as it has been over the last three months:  sell any three letter dot com domains that you own, sooner rather than later.

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