Rick Schwartz Cashing Out?

September 7, 2008 · Print This Article

I noticed this vignette on the TRAFFIC website:

7:30PM Come and buy as many as 50 Original Rick Schwartz vintage domains as Moniker hosts this special auction. Domains like Mens.com, Men.net, DarkChocolate.com, KinkySex.net, GoldFutures.com and many more. Many with type in traffic and reserves set so low that we are guaranteed to have some very exciting and lively bidding.

It looks to me like Rich Schwartz is selling a big chunk of his most premium domain names – at domainer prices to domainers, rather than to end users.  To me, that is a shock as he has recently said that domains are “appreciating too fast too [sic] measure.”  I’m not entirely sure why a person would sell assets that are appreciating so quickly.

However, as Rick has said many times:

I FOLLOWED THE MONEY!! I do that all the time. In anything. ALWAYS….follow the money.

Actions speak louder than words.  Maybe it’s time to do as Rick does, and follow the money – which seems to be selling a big chunk of their portfolios.

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9 Responses to “Rick Schwartz Cashing Out?”

  1. Chris Moran on September 7th, 2008 4:38 pm

    Nice writing style. Looking forward to reading more from you.

    Chris Moran

  2. admin on September 7th, 2008 4:46 pm

    Thanks Chris!

  3. CM on September 7th, 2008 5:00 pm

    Those are not his most premium domains.

    Hes offering some of those lower earners to help the auction and his TRAFFIC event..is my guess.

  4. David J Castello on September 7th, 2008 5:39 pm

    Those names sound more like his secondary domains – not his premium.

  5. admin on September 7th, 2008 8:21 pm

    Thanks CM and David. Is there a complete list of the domains he is selling? I can’t find this.

  6. NoNamesForSale on September 8th, 2008 7:31 am

    He is diversifying.

    Would you want the same pictures on your wall your whole life?

    If a person doesn’t have a passion for a domain, why should they keep it?

  7. MyStore on September 8th, 2008 11:28 am

    This is a good strategy to stir more attention to the domain industry.

  8. Damir on September 9th, 2008 1:49 pm

    Rick is smart – I do not want to speculate what if this or that so I am sure he has a plan.

    Good on him