LLL.com – $5,000 Barrier Broken

October 12, 2008 · Print This Article

On Friday at 2.00 p.m. Eastern Time, the auction hammer dropped at Sedo on VXG.com – with a closing price of $4,988

While OLU.com previously sold at $5,002, a lot of people said that this was simply the fault of the time and venue.  However, for VXG.com, the venue was Sedo, which most active domainers regularly follow, and the time was 2 p.m. EST, which is convenient for bidders from the West Coast to the East Coast and all of Europe. 

Also, there is a psychological factor to crossing the $5,000 barrier – at the time of the OLU.com sale, a lot of people joked that they would be willing to buy any LLL.com for $5,000.  I’m not sure that they would be saying this now – certainly they’re not acting on it.

I have been advising the selling of LLL.com since June 7, 2008 and written several blog posts about it since then.

While there has been a decline in the value of most domains since June 7, the decine in LLL.com has been particularly steep – at decline of almost 35% in just 4 months.  To put that another way, if you’d cashed out at that time, you’d have about 1 1/2 times as much money as someone who didn’t.

My recommendation remains to continue to sell your LLL.com.  I think that the minimum wholesale price will continue to decline in upcoming months. 

Particularly for the lower quality three letter domains, the fundamentals simply don’t justify the high prices.  For $5,000 you can pick up a decent .com domain that is much more likely to result in a profitable end user sale than three random letters like VXG.com.  The lower end of the LLL.com market has essentially relied on domainer interest for profit, rather than end user sales.  As domainers are hit by the credit crunch and they tighten their belts, these domains are poised to fall in value much more quickly than solid generic dot coms with end user sale potential.

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10 Responses to “LLL.com – $5,000 Barrier Broken”

  1. Snoopy on October 12th, 2008 11:17 pm

    I’m suprised they haven’t come down more in the last month or so given everything else has been clobbered. These are still near boom time valuations in my view (especially the low end ones which I think have held up somewhat due to people “buying at the minimum”) and I’m continuing to sell out.

  2. Steve on October 13th, 2008 12:09 pm

    It depends on the LLL really. I have Fda.com up for sale and want nothing less then $3 million. I had a few offers over a million but still holding out.

  3. admin on October 13th, 2008 12:23 pm

    Nice name Steve! What do you think of the proposed “The Anti-Phishing Consumer Protection Act of 2008”


    “The bill contains substantial civil, and potential criminal penalties, not only for owners of domains used in phishing scam, but includes ANY domain name, which contains or uses a brand name, trademarked name, or names of a government entity, agency, non-profit agency or any business or other entity.”

    It’s pretty scary stuff! I’d think if it passes a domain like FDA.com would be vulnerable. We need to fight this bill tooth and nail!

  4. Shabu Anower on October 18th, 2008 6:15 am

    LLL.com price will be increase more in the coming year. Based on the chareacter like FDA.com, still they are on demand and price is high.

  5. admin on October 18th, 2008 1:01 pm

    Hi Shabu – good to see you here! I didn’t realise that you were a domainer.

    Since I wrote the post, there were two lower sales – qav.com for $4700 and wxq.com for $4610.

  6. Damir on October 18th, 2008 1:31 pm

    The sales price of an LLL.com domain name is determined by the seller – many people that own great domain names are in a hurry to sell them (their mindset is not positive) so they settle for whatever offer they get.

  7. Shabu Anower on October 19th, 2008 12:53 am

    Hello Jeff – I’ve started domaining from last year just as a fun. But now doing this as a part of business 🙂

    @ Damir – Great point, It’s up to seller. Recently I’ve acquired LegalWalk.com in a very low price. Seller should not sell this domain in such price.

  8. Jarred on October 20th, 2008 10:47 am

    I’m buying three letter .com domains, please email your lists with pricing to whois – at – ultimatedomains.com
    I’m interested in purchasing roughly 100 of these domains ASAP.

  9. Sidharth on October 21st, 2008 5:43 pm

    Hi, i am a new domainer who got in this field by sheer chance as i was designing website for my stock advicing firm. I am also active in stock markets where there is a quote that “when everybody is buying you should sell and when every body is selling you should be buy”.

    This i feel applies to domaining also. There is always boom after a fall. Just wait patiently for it.