Estibot Adds A New Tool
April 14, 2008 · Print This Article
My favorite set of domaining tools is at Estibot. The main tool available is a domain appraisal tool. This tool provides an automatic appraisal of a domain name based on a wide variety of data, including keyword frequency in Google, keyword frequency in urls and titles in Google, backlinks, pagerank, alexa rank, number of ppc ads for the keywords, maximum bids on ppc ads for the keywords, and Overture and Wordtracker data. The tool is also integrated somewhat with NameBio and pulls up similar sales to the domain you are getting appraised.
What’s useful about the tool is not so much the final number that is produced (in fact, you’d be very foolish to rely on this), but the fact that it provides you with pretty much all the publicly available pieces of data that you can get about a domain. That way, you can quickly and easily analyze a domain and come to your own conclusion about the data.
There is also a bulk appraisal tool that allows you to appraise up to 100 domains at a time. I find this very helpful for going through long lists of domains that are available (for instance, a list of domains that are dropping or in pre-release) and whittling it down to ones that have value and are worth investigating further.
Estibot has now just released a new tool known as the “long term search tool.” What this tool essentially does is provide up to 10,000 related search terms for a term that you input. This is not only handy for keyword research for SEO, but you can also drill down that list quickly and find out what keywords terms have been registered and what ones are still available. Essentially, it provides a quick and easy way of finding available domain names. I’ve long been waiting for such a tool, as it works well with my previously discussed profiting from new domain registrations post. It both speeds up the process and allows a deeper look into long tail search terms.
There are a wide variety of other tools available as well. Another personal favorite is the instant Overture tool that allows you to find the Overture of keywords quickly rather than relying on the actual slow and often out of service Overture tool.
Anyone who has dealt with these sorts of tools before knows that they are very resource intensive. Although most of the tools are available for free, I recommend getting a membership (available for only $19.95 per month) both to get access to the full suite of tools that Estibot offers, and also to support the continuing development efforts of Esa, the site owner.