Sedo Christmas Auction – Great PR, No Sales

November 27, 2007 · Print This Article

I was watching the Sedo Christmas and New Year auction with interest. The auction offered several prime generic .co.uk holiday domains. These kind of names have special interest and value – see Jay’s post where he talks about ThanksGiving.com, BlackFriday.com and CyberMonday.com. Unfortunately, the sale seems to have been mostly a PR stunt, with no sales. The lack of sales is probably due to high reserves for the domains, although the bidding also does seem on the low side for several of the names.

Here are the results of the auction:

ChristmasDay.co.uk – 450 GBP – reserve not met

ChristmasEve.co.uk – 200 GBP – reserve not met

Christmas.co.uk – 14,501 GBP – reserve not met

OfficeParties.co.uk – 260 GBP – reserve not met

ChristmasGifts.co.uk – 3,600 GBP – reserve not met

ChristmasHampers.co.uk – 800 GBP – reserve not met

ChristmasCrackers.co.uk – 450 GBP – reserve not met

NewYearsEve.co.uk – 650 GBP – reserve not met

ChristmasBreaks.co.uk – 347 GBP – reserve not met

SmokingSantas.co.uk – 60 GBP – reserve not met (ed note: what is this?)

SmokingSanta.co.uk – 60 GBP – reserve not met

ChristmasDecorations.co.uk – 1,111 GBP – reserve not met

Stuffing.co.uk – 230 GBP – reserve not met

Comments

4 Responses to “Sedo Christmas Auction – Great PR, No Sales”

  1. 2w on November 28th, 2007 7:09 am

    hi greeting
    ThANKing

    ThANKing 4[for] reportage n[and] analysis
    of the latest domain auctions

    u[you] have been being on ‘the right track ,
    currently ‘s[is] there n’o[no]
    any site or
    any section of any site dedicated 2[to] analyses
    of the domain auctions ,
    but ,
    ‘the analyses ‘r[are] criticcal 4us2decide ‘the price

    that may b[be] a marketting niche ,

    any way , many ThANKye in many way , 2w

  2. admin on November 28th, 2007 11:32 pm

    Thanks 2w!

  3. ASN5 on November 30th, 2007 5:57 pm

    Hey Jeff…

    Personally, I’ve never been a fan of .co.uk and would guess that could have something to do with it.

    In regards to the comment of 2x, I have just written an article (and a letter to the AAAA) about this problem:

    http://dnbizblog.com/?p=14

  4. admin on December 3rd, 2007 11:37 pm

    @ASN5 – that’s a nice letter you’ve written. Great that you’ve taken the initiative!

    I think that the .co.uk works well for some of those domains; others not so much